I dunno. It could simply be inertia. Everyone automatically thinks of Logitech, Razer, (name popular brand name here), for gaming mice. Swiftpoint has a steep hill to climb despite its mouse having outrageous advantages over other mice. Them showcasing the deep click functions right on the Tracer campaign page should help a ton. It’s simple to understand. I click light, mouse does one thing. I click deeper, holy sh#$t, it does something more?!?What magic is this?!?
Kids will grok that. Some adults too.